Marketing & brand expansion assistant

Who we are

Those Coffee People is a fast-growing Colombian company connecting global coffee roasters with premium Colombian coffee through direct trade. Since 2018, they’ve been simplifying the supply chain and building transparent, equitable partnerships between farmers and buyers.

Our impact

Our mission is to make sourcing world-class Colombian coffee as seamless as ordering from across the street, reducing intermediaries and empowering producers.

Impact in Numbers (Fast Facts):

Operating in over 10 global markets.
Over 6 years of direct-trade operations.
Hundreds of B2B clients served.
New eCommerce platform launched for specialty green and roasted coffee

Purpose of the Position
This role supports the co-founder and Head of Client Acquisition in scaling the brand through data-driven marketing, eCommerce, and AI implementation. It’s ideal for someone curious, organized, and motivated to grow with a startup in international expansion.

Key Responsibilities
1. Data Analysis & Reporting

Track marketing performance via Google Analytics, HubSpot, Mailchimp
Support reporting and actionable insight generation
Test and implement AI tools for reporting
2. eCommerce (Ecwid) Management

Maintain inventory, pricing, visuals, and user experience
Ensure a seamless digital journey for customers
Align brand story with UX across the site
3. Brand Expansion Support

Assist in international campaigns
Conduct market research and identify partnership opportunities
Design marketing assets (e.g., presentations, posts)
4.General Coordination

Support the co-founder and Melanie in daily marketing tasks.
Coordinate cross-team communication.

Requirements and competences to work with us
Education

Bachelor Degree. No specific degree required but academic basics in marketing or communication preferred
Experience

Entry-level; open to recent graduates with strong motivation and growth mindset.
Knowledge and Skills

English – B2 or higher (spoken and written)
HubSpot, Google Sheets, ChatGPT, Canva, Instagram
Competencies

Detail-oriented and highly organized
Curious and fast learner (esp. with AI tools)
Autonomous work ethic
Strong written communication and creativity

Our team profile
Collaboration & Team Spirit: Everyone pitches in—even with manual tasks
Transparency & Trust
Team-first attitude: no task is too small
High standards in accountability
Detail-focused and reliable
Proactive and aligned with startup energy

Key interests for working with us
Passion for coffee, trade, sustainability
Interested in international business and client growth

Reasons to join our team
COP $3,000,000/month base salary
Performance-based quarterly bonuses
Career growth: Potential to lead own team in 1–2 years
In-person (based in Manila, Medellín)
20 paid vacation days/year

Relevant details before applying for this vacancy
Working Schedule: Monday to Friday - 8am to 5 pm
Local colombian contract
Unlimited contract

Profesional

Universitaria

Publicidad y mercadeo

Administración de empresas

Mercadeo

Menos de un año de experiencia

1 Vacante